why use a newsletter in your marketing efforts?

To understand "Why A Newsletter?" you need to understand the immense benefits of retaining your existing customers versus finding new ones. And while many companies understand why it is important to retain their customer base, the difficulty lies in “how" to accomplish this. The PowerMarketing Newsletter is the perfect vehicle to help you retain your customer base, increase your referrals and increase your overall revenues!

Let's first look at some statistics on customer retention from the Harvard Business Review and Forrester Research.

	Better Retention
Ask yourself, "Are my retention efforts "reactive' or "proactive'?" All too often we try to salvage loyalty from our existing customers as they are on their way out. 91% of small businesses don't do anything to retain existing customers. The average American business loses 50% of its customer base every 5 years. An existing customer spends an average 67% more than new customers. It costs 7 to 9 times more to acquire a new customer than it does to retain an old one. Your past customers are the people that already know the quality of your products and services and will continue to come back if they are reminded to do so. The PowerMarketing Newsletter gives them this friendly reminder in a way that's interesting and not intrusive. Your organization then becomes one of the 9% of small businesses that are proactive in retention efforts and will ultimately reap the rewards-More Revenue & More Referrals.
	More Referrals
Your existing customers are your best sales people. And, there are two critical components to take into consideration when making preparations to increase your referrals: First, your customers need to be reminded of who you are. "Seventy-eight percent of your customers are lost after six months of no contact," according to Forrester Research. This means your customers have either forgotten the name of your company or don't feel any loyalty to your business. By regularly sending the PowerMarketing Newsletter, you keep the marketing effort of your competitors in check and out of your customer base. Second, you need to give people a reason to act. It's human nature not to act unless you have a reason. For example: You don't typically get up and go to the refrigerator unless you're hungry. Or you don't go sit in your car unless you plan on going somewhere. People won't naturally refer to your business unless you give them an incentive. As a means to encourage your clients to refer their friends, neighbors and co-workers, the PowerMarketing newsletter offers a vacation giveaway at no cost to you. You are also given space in the newsletter to include your own referral program.
	Increased Revenue
A mere 5% reduction in customer defection rate can result in increased profits of 25-125%. I assume revenue is a key component to your business. Here are three ways the PowerMarketing Newsletter will generate more revenue for your business: By reminding your customers of all the services you offer you have the opportunity for repeat business. Some customers may have used one of your services and are now in need of another service. If they don't know or aren't reminded of all of the all services you provide, chances are they'll end up going with a competitor. Next to repeat business, referrals are your best leads with extremely high closing percentages because your existing customers have already set the stage for success. When their friends and families mention work that needs to be done, YOUR COMPANY will be the first name that comes to mind. Finally, we encourage you to send PowerMarketing Newsletter to the prospects who expressed interest in what you have to offer, but didn't buy. Statistics show that 72% of these people will make a buying decision in the next 12 months. Statistics also show they will forget about you within 2-3 months. By keeping your company in front of them with the PowerMarketing Newsletter, chances are, when it comes time to buy, they will call you.